masaro · chiclayo, peru
Coffee at the center of what we do,
not the accompaniment.
It is not here to accompany an experience; it is the experience itself. We select traceable single-origin coffees, roast them by hand and prepare them with care so every cup expresses the work, the history and the character that make it unique.
recognition
No. 15 among South America's 100 best.
A nod we celebrate every morning by pouring with the same care as on day one.
No. 15 — South America's 100 Best Coffee Shops · 2025
about us
Five years, one obsession: every cup should tell a producer's story.
We believe great coffee begins at the origin. That is why we work with quality coffees, selected with traceability and roasted by hand to bring out the best of each harvest. We want to bring our customers an honest, fresh and exceptional experience in every cup.
- 01
Traceable
We know which farm each bean comes from, who harvested it and at what altitude. Fair price, paid direct to the producer.
- 02
Roasted in-house
Our IMSA roaster turns every day in Chiclayo. Small batches, hand-drawn curves, one origin at a time.
- 03
A room to stay in
Wood, plants, natural light. A house menu, baristas who know the coffee, and a Coffee Bar built for slow conversations.
We are community builders around one thing in common: coffee. We take pride in bringing the work of those who grow each bean closer to those who enjoy it every day. Because the best coffee does not only connect places — it connects people.
Coffee is our craft. That is why we devote our attention to every stage of the process: origin, traceability, roasting and preparation. Because when coffee is truly extraordinary, it does not need to be an accompaniment. It is the reason we are here.
our story
The Masaro journey.
- 2019
We opened our doors on December 21st.
- 2020
We closed for over six months during the pandemic and reopened with just two team members.
- 2022
We expanded the space to seat 25 tables.
- 2024
We launched our own roastery.
- 2025
Recognized as one of the best coffee shops in Latin America.
the origin
Two origins, one obsession.
Jaén, Cajamarca
At Yonisser's farm grows a Geisha with notes of maple and white flowers. It's the coffee we pour for anyone who wants to understand why Peru sits in the global specialty conversation. We've worked with his family for three harvests now: fair price, full transparency, one handshake a year.
- altitude
- 1,750 masl
- varietal
- Geisha
- process
- Washed
- notes
- maple · white flowers · citrus
Villa Rica, Pasco
Jimmy Marín Ciriaco is a renowned coffee grower from Peru's central jungle, specialized in fermentation processes across washed, natural and honey coffees. The name "La Despreciada" was born in 2013, when the farm grew varieties like Caturra and Catuai — little valued that year for not being rust-resistant. Yet thanks to careful management, phytosanitary control and fertilization plans, the farm was brought forward to produce high-quality coffees.
- farm
- La Despreciada
- altitude
- 1,650 masl
- process
- Natural
- varietal
- Caturra · Catuai
- notes
- citrus · mandarin · apple
the roastery
One IMSA, small batches, plenty of patience.
We roast every week in Chiclayo. Every origin has its profile, its time and its curve. What leaves the drum is what that same week shows up in the cup — and in the bag we ship to your home.
- Small batches — 12 kg maximum per load.
- Hand-drawn curves for every lot.
- Roast date on every bag.
shop
Take Masaro home.
Whole-bean coffee, brewing tools for home, and gift boxes for the dates that matter. We ship across Peru.
the room
Come in. Linger. Stay.
Our pursuit of excellence shows in exceptional coffee, carefully considered design and an experience thought through to the very last detail.
